1MB campaign promo website
Информация о проекте
Skylink is one of the pioneers among Russian mobile network operators, with high-speed mobile Internet services launched in 2016.
Our task was to develop an ultra lightweight website that would load in a split second to demonstrate how fast your mobile Internet could be in the countryside.
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Solving the fast loading challenge, we ended up with a website as light as 100KB. Since the target audience consists mainly of users aged 30+, illustrations and all design elements were made to resemble ASCII characters. This contributed to reducing the weight and produced a nostalgic effect as a bonus.
All photos in the website were converted to old graphics so as to reconstruct the atmosphere completely.
The mobile version of the website plays a pivotal role in this project, so we did our best to make it as handy as possible.
We also designed web banners in a similar style for the online advertizing campaign.