IKEA: Draw a toy
Campaign promo
november 2014

In the Draw a Toy campaign kids were to imagine and draw the toy of their dreams. The best works were used as in the original cartoon and in the creation of real toys that were sold in IKEA stores.

Our task was to convey the spirit of children's creativity in a simple and convenient interface.

The design style of works' gallery creates an impression that the site was drawn by children who participate in the creative process to make toys.

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