Product cards are easy to view on any device.
7Flowers-Decor is a large wholesale distributor of floral decor, flower-arranging tools, and plants for interior and landscape design. The company was the first in Russia to establish a cash and carry wholesale store for professionals, located in Moscow. 7Flowers-Decor has branches in St. Petersburg and Novosibirsk and actively engages with all the major retail chains.
Our task was to redesign the publicly accessible version of the online store and the B2B customer profile, improve usability on all devices, and integrate a new brand identity.
The main page presents the company and provides access to the catalog and products. With regard for the catalog size, we came up with a user-friendly interface that allows switching easily from one catalog level to another right from the main page. Navigation fixed to the left-hand side is useful for multi-item orders, which is critical for a wholesale store. All filtering and sorting options are available in the vertical navigation bar.
The ordering process is made as easy and short as possible to reduce time to purchase.
The B2B customer profile is designed for convenient everyday use.
We designed a corporate brand identity package to emphasize the company’s signature style and make it stand out.
The bonus system is presented in an ultimately illustrative and attractive way, making it easier for users to get a sense of how it works and join in.
The about section was designed as a long landing with emphasis on important elements and a big portion of love for details.
The project is impressive in size, with over 140 pages designed in three sizes to fit all types of devices.